17 results, with Google’s and Meta’s numbers, not ours.
Every figure on these pages is read out of Search Console or Ads Manager, with the window it covers and the caveat that belongs to it. Clients are described by trade and metro; none has been asked to be named, so none is.
14,431
Search clicks across 52 client sites in 90 days
$1.77 – $8.64
Cost per lead across the ads studies below, launch window
22
Metros where the same local play is live
From no website to #1 in Google Maps in 30 days, without ads
1 → 92
Search clicks, quarter on quarter
#1
Google Maps for the main service term, inside 30 days
$0
Ad spend
A Shopify store built from the domain up, +201% search clicks in a quarter
+201%
Search clicks, quarter on quarter
2,343
Clicks in 90 days, from 779
+156%
Impressions
567 enquiries at $5.95 each for a service nobody had heard of
567
Lead forms in seven months
$5.95
Average cost per lead
$2.92
Cost per lead in the best month
427 buyer leads in four months at $2.18 each, from one Spanish-language video
427
Buyer leads in four months
$2.18
Cost per lead
7.7%
Click-through rate on cold lead ads
1,498 patient enquiries in 60 days at $3.61 each
1,498
Patient enquiries in 60 days
$3.61
Cost per lead
831
Enquiries in the best month
3,681 leads in four months at $2.41, with a 6% click-through rate throughout
3,681
Leads in four months
$2.41
Cost per lead
1,318
Leads in the best month
From $464 and zero leads to 725 leads at $3.89, in one month
0 → 725
Leads, July to August
$3.89
Cost per lead after the rebuild
$2.81
Cost per lead, back-pain campaign
Five months at a fixed budget: 285 to 396 patient enquiries every month
1,665
Patient enquiries in five months
$8.64
Cost per lead
863
Went on to schedule a screening
610 final-expense leads in one month at $1.77 each
610
Leads in August 2026
$1.77
Cost per lead
660
Leads in the first run at $2.88
A site rebuild that took organic visits up 71% and average position from 44 to 23
+71%
Organic clicks, five months after vs before
44 → 23
Average Google position
3% → 8%
Click-through rate
A new site to #1 for “bathroom remodeling boca raton” in five months
11 → 69
Organic visits a month, launch to August
#1
For “bathroom remodeling boca raton”
+212%
Clicks, quarter on quarter
Technical SEO from 86% to 100%, average position from 45 to 20, no spike to fall from
86% → 100%
Technical SEO score
45 → 20
Average Google position
+65%
Organic clicks over five quarters
Mobile position 31 to 9 in nine months, and the best click-through rate on our flooring book
31 → 9
Average mobile position
3.4%
Mobile click-through rate, against a 0.5–1% norm
−30%
Impressions, while clicks rose
A technical audit from 11% to 90+, and what an audit does not do on its own
11% → 90+
Technical audit score
68
Duplicate pages without canonicals, cleared
85k → 9k
Quarterly impressions, junk removed
1,379 search clicks in a quarter at a 9.5% mobile click-through rate
1,379
Search clicks in 90 days
9.5%
Mobile click-through rate
9.3
Average position
Built from zero: 8 to 411 search clicks in a quarter, impressions up 69×
8 → 411
Search clicks, quarter on quarter
69×
Impressions, 236 to 16,181
6.0
Average mobile position
1,772 search clicks a quarter, and no enquiry left unclaimed for more than a minute
1,772
Search clicks in 90 days, up 21%
123,835
Impressions, up 13%
1 min
Before an unclaimed lead moves to the next agent
How to read these
What is deliberately not on this page.
No review counts, no call counts and no revenue figures: none of those are measurable from the tools these numbers come from, and a number we cannot show you the source of is not one we quote. Ads results are shown for the window they were measured in, and where a campaign later decayed, the page says so. Not every account performs like the ones here; the ones here are the ones with a result worth reading.
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