Technical SEO from 86% to 100%, average position from 45 to 20, no spike to fall from
The cleanest long curve on our book: no launch bump, no ads, just a steady climb as the technical debt came off and the pages went on.
The situation
A contractor ranking well in its own MetroWest towns and weakly in Boston proper. The goal from day one was Framingham first, then expand.
What we built
- Technical clean-up from an 86% audit score to 100%.
- Town pages across MetroWest and a content programme aimed at cork, vinyl and gym-floor work.
- A plan, agreed in August 2026, to add commercial service pages by hand and test a second site on a keyword domain for Boston rather than risk the current one.
What was recorded
| Quarter | Clicks | Impressions | Avg. position (desktop / mobile) |
|---|---|---|---|
| May–Jul 2025 | 154 | 28,553 | 46.6 / 41.4 |
| Aug–Oct 2025 | 212 | 34,741 | 39.8 / 35.0 |
| Nov 2025–Jan 2026 | 216 | 28,275 | 31.9 / 23.5 |
| Feb–Apr 2026 | 243 | 38,836 | 23.1 / 20.1 |
| May–Jul 2026 | 254 | 41,316 | 19.6 / 21.7 |
Google Search Console, quarterly, May 2025 to July 2026.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
The volume is small, about 85 clicks a month at peak and mostly the home page, so the story is direction and durability, not scale. Non-brand terms that rank: “flooring companies near me” at 4.7, “flooring installers near me” at 9.2. The town pages are indexed but not yet earning, which is what the next phase is for.
More results from the same service
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Want this for your business?
Send us your site. We will send back what we would do, what it would cost, and whether this result is the fair comparison for you.