Funnels built around how people actually decide.

Which funnel, for what

An opt-in funnel trades something useful for an email and a phone number and follows up automatically. A VSL page sells a course, programme or service with a video and a single call to action. An application funnel qualifies people before a call so the calendar only fills with fits. A booking funnel takes a local business from ad click to appointment without a phone call. Most businesses need one of these, and the discovery call is where we work out which.

The apartment-locator funnel we built for a Houston leasing service is a good example of the plain kind: four steps, move-in date to apartment type to status to contact, and every submission lands in the CRM with the answers attached.

What is included

The strategy map first, so the steps, the offer and the follow-up are agreed before anything is designed. Then the pages themselves, the copy for each of them, the thank-you page, the email sequence that follows, and analytics set up so you can see where people drop out. A three-step funnel with all of that is the starting price; longer funnels are quoted from the map.

Platform is your call. We have built more on ClickFunnels than anything else, most new work goes on GoHighLevel because the CRM and calendar are already there, and custom pages are available when the design or the speed demands it.

After launch

A funnel is a hypothesis, so the launch is the start of the work. Heatmaps and scroll depth show where a page loses people, and A/B tests with proper significance tracking settle the arguments about headlines. Where the funnel feeds ads, we tie the two together so the test is judged on booked calls rather than opt-ins.