Shopify stores that sell, not just look good.
Custom themes, checkout that gets out of the way, recovery flows that bring the cart back, and SEO across the whole catalogue. 84 Shopify stores built since 2018.
What we build on Shopify
New stores from a blank account, rebuilds of stores stuck on a template, and migrations from WooCommerce, Wix, Squarespace or Magento with the catalogue, customers and order history carried across. Themes are built on Shopify's own framework, so the store stays compatible with app updates and the checkout stays on Shopify's servers where it belongs.
Our Shopify clients sell flooring supplies, tile tools, truck accessories and research peptides, which is to say catalogues with hundreds of variants and buyers who compare. The theme work is mostly about filtering, product pages and speed, because that is what those buyers punish.
The conversion work
A store makes its money on the product page and in the cart, so that is where we spend the time: clear variant selection, size and fit information where the shopper is looking for it, reviews that load without slowing the page, and a checkout with the upsells that make sense and none of the ones that do not.
The flows are wired in before launch: abandoned cart, browse abandonment, post-purchase and win-back through Klaviyo or Shopify Email, and subscriptions through Recharge where the product suits it. These are the emails that pay for the build.
SEO on Shopify
Shopify stores rank when the collection and product pages are treated as landing pages rather than lists. A catalogue-wide rebuild of titles, descriptions, headings and internal links took a flooring supplies retailer to 201% more search clicks in 90 days, and a health e-commerce store from 8 clicks to 411 in a quarter. That work is scoped separately, and the build is done in a way that makes it possible.
What is in the $749 build
- Custom Shopify theme, no generic templates
- Shopify Plus setup, migration, and configuration
- Product page CRO with A/B testing framework
- Abandoned cart & post-purchase email flows
- App integrations (Klaviyo, Recharge, Yotpo, etc.)
- Checkout optimization and upsell/cross-sell setup
What you get
- Custom Theme Design
- Product Page Templates
- Cart & Checkout Flow
- Email Flow Setup
- App Integration
- Launch Support
Shopify stores in the portfolio
All 7 projects
Flooring Supplies Store
Shopify storefront built from scratch including the domain, catalogue structure and on-page SEO, with paid search and social managed in-house afterwards. The store has now traded through a full year.
Tile Tool Retailer
An extensive SEO overhaul on an established Shopify catalogue: collection architecture, product page templates and internal linking rebuilt around how tradespeople actually search for tools.
Peptide Retailer
A second store in a restricted category, where the constraint is never the storefront but the payment rail behind it. Indexed across 21,799 impressions.
Truck Accessory Store
A Shopify build for a truck accessories brand, sitting alongside a larger store on the same roster where the client runs their own paid media.
Clients on this work, in public.
The people on this work.
What people ask before they start.
Do I need Shopify Plus?
Almost certainly not until you are past a few million a year or need checkout customisation that only Plus allows. We set up Plus when a store needs it and say so when it does not.
Can you migrate my store from WooCommerce or Wix?
Yes. Products, variants, images, customers and order history come across, every old URL is redirected so you keep your rankings, and the switch happens on your domain with no downtime.
Which apps do you install?
As few as the store needs. Typical stack: Klaviyo for email, Judge.me or Yotpo for reviews, Recharge for subscriptions. Every app costs page speed, so each one has to earn its place.
How long does a Shopify build take?
A custom theme with the catalogue loaded is usually two to four weeks. Migrations depend on the size of the existing store. The quote comes with dates.
Usually paired with
- SEO & Organic Growth from $249/mo
- Paid Ads Management from $349/mo
- WordPress & WooCommerce Development from $499
- All six services and the packages
Want this done for your business?
Send us your site. We will send back what we would do, what it would cost, and how long it would take, before you decide anything.