A Shopify store built from the domain up, +201% search clicks in a quarter
A regional distributor of professional hardwood-floor finishes selling to contractors, with no way to order outside business hours. Now the store is where they order.
The situation
The catalogue lived in the owner’s head and orders came in by phone. The two flagship product lines, water-based and oil-based finishes, needed to be online with the variants contractors actually ask for.
What we built
- A Shopify store from the domain up: catalogue structure, variants, inventory sync, low-stock alerts and manufacturer fulfilment.
- On-page SEO for every product and collection page, treated as landing pages rather than lists.
- A Google Merchant Center suspension recovered by bringing the store’s policies into line, so Shopping listings could run.
What was recorded
| Mar–May 2026 | Jun–Aug 2026 | Change | |
|---|---|---|---|
| Search clicks | 779 | 2,343 | +201% |
| Impressions | 100,105 | 255,825 | +156% |
| Average position, mobile | 9.6 | 8.8 | improved |
Google Search Console, 90 days to 27 August 2026 against the 90 days before.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
Organic search only. The store also runs paid social, which is measured separately and is not part of these figures.
Want this for your business?
Send us your site. We will send back what we would do, what it would cost, and whether this result is the fair comparison for you.