A site rebuild that took organic visits up 71% and average position from 44 to 23
A showroom with a 48-year-old name, invisible for anything but that name. The previous site was missing headers, keywords and meta information, and the Business Profile would not sync.
The situation
Already ranking for the brand; almost nothing for “flooring stores near me” or the towns it serves.
What we built
- A rebuilt site: products, services, gallery, testimonials, a Google-reviews page, blog, and town pages for eight surrounding towns with carpet-installation sub-pages.
- Google Business Profile and listings management moved to a platform that would sync.
- A tracked phone number, lead-notification emails and a pipeline in the CRM.
What was recorded
| Five months before | Five months after | |
|---|---|---|
| Organic clicks | 652 | 1,113 |
| Average position | mid-40s | low 20s |
| Click-through rate | 3% | 8% |
Google Search Console, April to August 2026 against November 2025 to March 2026.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
Impressions fell 29% over the same comparison, because the old site’s junk exposure (28,000 impressions a quarter at position 59 for a term it never won) fell away. Fewer, better impressions. Roughly a third of the clicks are people searching the store’s own name; the non-brand wins are modest and all local: “flooring stores near me”, “flooring stores st louis”, and the town pages at positions 5–10.
More results from the same service
All 17 case studiesFrom no website to #1 in Google Maps in 30 days, without ads
A new site to #1 for “bathroom remodeling boca raton” in five months
Technical SEO from 86% to 100%, average position from 45 to 20, no spike to fall from
Want this for your business?
Send us your site. We will send back what we would do, what it would cost, and whether this result is the fair comparison for you.