1,498 patient enquiries in 60 days at $3.61 each
Two service lines, knee pain and vein treatment, a 2024 ad attempt that had stopped at $16 a lead, and a front desk that could not chase leads the same day.
The situation
The practice had no way to tell an ad-driven enquiry from a referral, and the standard Meta pixel is restricted for medical advertisers, so any campaign was optimising on nothing.
Delivered through a partner sub-agency on our medical ads playbook.
What we built
- Two screener lead campaigns, one per service line, each fronted by a short symptom questionnaire inside the Meta lead form: pain location, duration, insurance.
- Pixel and Conversions API rebuilt for a health advertiser, with a custom “lead to scheduled” event so booked screenings feed optimisation, not just form fills.
- Every lead into a GoHighLevel pipeline with SMS and email follow-up inside minutes and appointment booking.
What was recorded
| Month | Spend | Leads | Cost per lead | CTR |
|---|---|---|---|---|
| August 2025 | $2,402 | 667 | $3.60 | 2.41% |
| September 2025 | $3,001 | 831 | $3.61 | 1.92% |
| October 2025 | $3,300 | 387 | $8.53 | 2.02% |
| November 2025 | $3,311 | 344 | $9.63 | 2.01% |
| August to September | $5,403 | 1,498 | $3.61 |
Meta Ads Manager, August to November 2025.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
Qualified form submissions, not patients or appointments. The October and November rows are shown on purpose: every medical account on our book converts at $3–4 for about two months, then cost per lead roughly doubles as the local audience saturates. The answer is a creative refresh at month three, planned in advance.
More results from the same service
All 17 case studies567 enquiries at $5.95 each for a service nobody had heard of
427 buyer leads in four months at $2.18 each, from one Spanish-language video
3,681 leads in four months at $2.41, with a 6% click-through rate throughout
Want this for your business?
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