3,681 leads in four months at $2.41, with a 6% click-through rate throughout
The same screener-form mechanism as the vascular practice, with creative built around a single specific symptom per ad. That one difference roughly tripled the click-through rate.
The situation
Two conditions, knee pain and back pain, each needing its own campaign, its own creative and its own follow-up.
Delivered through a partner sub-agency on our medical ads playbook.
What we built
- Two parallel campaigns, each a campaign-budget-optimised set of screener lead forms with three to four creative variants.
- Health-compliant pixel and Conversions API set-up with a custom “scheduled” event; roughly 6,000 scheduled-screening events were recorded against the two campaigns over their life.
- GoHighLevel pipeline, AI first response and booking.
What was recorded
| Month | Spend | Leads | Cost per lead | CTR |
|---|---|---|---|---|
| August 2025 | $1,279 | 590 | $2.17 | 6.86% |
| September 2025 | $2,915 | 1,158 | $2.52 | 6.21% |
| October 2025 | $3,088 | 1,318 | $2.34 | 6.09% |
| November 2025 | $1,588 | 615 | $2.58 | 6.49% |
| August to November | $8,869 | 3,681 | $2.41 | 6.3% |
Meta Ads Manager, August to November 2025.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
Lead-form submissions. The account later moved to a different offer at a much higher cost per lead; the four months above are the measured result and the reason it is shown without a name.
More results from the same service
All 17 case studies567 enquiries at $5.95 each for a service nobody had heard of
427 buyer leads in four months at $2.18 each, from one Spanish-language video
1,498 patient enquiries in 60 days at $3.61 each
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