427 buyer leads in four months at $2.18 each, from one Spanish-language video
A long-established, Spanish-speaking agent whose business ran on referrals, with no ads, no CRM and no follow-up. One avatar, one problem, one offer: first-time home buyers.
The situation
First-time buyers are the people most afraid of the process and least served by other agents. The agent joined a coaching programme on 7 February 2026 with no digital pipeline at all.
Delivered inside a partner’s coaching programme. We ran the ads, the CRM integration and the AI follow-up; the coaching and the client relationship were the partner’s.
What we built
- A single hook video built around a phrase first-time buyers actually search, in Spanish, fronted by the agent herself.
- A Meta lead campaign optimised for lead forms, with a qualifying questionnaire (price range, urgency, property type) so the form filters before the phone rings.
- Lead forms synced into the CRM, an AI assistant answering within minutes, qualifying and booking appointments straight into her calendar. When the Facebook-to-CRM connection broke mid-campaign, the fix recovered over 100 leads that had never reached her.
What was recorded
| Month, 2026 | Ad spend | Lead forms | Cost per lead | CTR |
|---|---|---|---|---|
| February (from the 7th) | $221 | 109 | $2.02 | 8.26% |
| March | $311 | 136 | $2.29 | 7.34% |
| April | $284 | 127 | $2.24 | 7.23% |
| May | $117 | 55 | $2.13 | 9.33% |
| February to May | $933 | 427 | $2.18 | 7.7% |
Meta Ads Manager, 1 February to 31 May 2026.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
Lead-form submissions, not appointments or closings. Four consecutive months at $2.02–2.29 per lead is not a lucky week. In June the account moved to a different campaign and the cost per lead rose to $5–7, still respectable but a different number; the four months above are the measured result.
More results from the same service
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3,681 leads in four months at $2.41, with a 6% click-through rate throughout
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