1,772 search clicks a quarter, and no enquiry left unclaimed for more than a minute
Described internally as an automation project rather than an SEO win, which is the right way round: the search traffic was there, and the job was making sure every enquiry reached a person fast.
The situation
A brokerage with a team of agents and a steady flow of web enquiries, some of which sat unclaimed while agents were on viewings.
What we built
- Lead-to-agent routing over the official WhatsApp Business API, with a one-minute window before an unclaimed enquiry is reassigned to the next agent.
- Search work on the site alongside it, with the results below.
What was recorded
| Mar–May 2026 | Jun–Aug 2026 | Change | |
|---|---|---|---|
| Search clicks | 1,459 | 1,772 | +21% |
| Impressions | 109,761 | 123,835 | +13% |
Google Search Console, 90 days to 27 August 2026 against the 90 days before.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
The routing has no outcome number attached; what is measured is the search side. The one-minute rule is the process, and it is the part clients ask us to copy.
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