Mobile position 31 to 9 in nine months, and the best click-through rate on our flooring book
A quiet account that did the useful thing: it stopped being shown for junk and started being clicked for the right searches.
The situation
A small-town showroom that had recently moved, serving Paso Robles, Atascadero, San Luis Obispo and Cambria.
What we built
- A site with service pages and town pages for the surrounding area.
- CRM automations and form fixes so enquiries reach the showroom.
What was recorded
| Quarter | Clicks | Impressions | Mobile position | Mobile CTR |
|---|---|---|---|---|
| May–Jul 2025 | 200 | 11,795 | 30.7 | 2.1% |
| Aug–Oct 2025 | 210 | 9,762 | 20.6 | 2.5% |
| Nov 2025–Jan 2026 | 229 | 8,216 | 12.2 | 3.2% |
| Feb–Apr 2026 | 254 | 8,401 | 9.3 | 3.4% |
Google Search Console, quarterly, May 2025 to April 2026.
The screenshots
Taken from the account itself. The client’s name, domain and account are pixelated; nothing else is edited. Open any one at full size.
How to read it
A large share of the clicks are people searching the business by name, and search volume in Paso Robles is small, so do not read the 254-click quarter as new demand. The non-brand terms are well placed: “flooring paso robles” at 9, “floor installers near me” at 3.6, “carpet companies near me” at 2.3.
More results from the same service
All 17 case studiesFrom no website to #1 in Google Maps in 30 days, without ads
A site rebuild that took organic visits up 71% and average position from 44 to 23
A new site to #1 for “bathroom remodeling boca raton” in five months
Want this for your business?
Send us your site. We will send back what we would do, what it would cost, and whether this result is the fair comparison for you.